Badarwas Jackets Producers Company Limited is a collective of skilled rural artisans reviving the legacy of jacket-making in Badarwas, Shivpuri, Madhya Pradesh, an emerging hub known for producing the iconic sleeveless “Modi Jackets.” What began in 2004 as a small-scale initiative has grown into a vibrant cluster producing nearly 20,000 jackets daily, powered by over 4,000 artisans.
Formed under the National Rural Economic Transformation Project (NRETP) under Ministry of Rural Development (MoRD), Govt. of India with support from Madhya Pradesh State Rural Livelihood Mission (MPSRLM) and the Entrepreneurship Development Institute of India (EDII), the cluster brings together 350 trained women artisans from 25 villages of Badarwas into a structured, community-led business. This was born from the need to shift the power back into the hands of producers ensuring fair wages, dignity of labor, and sustainable livelihoods.
By managing the entire value chain from raw material sourcing to design, production, and marketing the cluster envisages to reinvest profits into artisan welfare and enterprise growth. Our Common Facility Centers (CFCs), modern tools, and skill-building initiatives help us deliver better quality, more diverse products while scaling up for national and global markets.
At Badarwas Jackets Producers Company Ltd. we’re not just making jackets, we’re stitching together resilience, empowerment, and opportunity for generations to come.
“To transform Badarwas into a nationally recognized centre of jacket manufacturing hub, where women artisans are not just workers, but owners, decision-makers, and drivers of change. We envision a future where the jacket cluster thrives as a model of equitable value chain integration, rooted in local skill, strengthened by collective leadership, and powered by innovation, dignity, and sustainable livelihoods."
“To build a professionally managed, community-owned enterprise that strengthens the Badarwas jacket cluster by:”
Empowering women artisans through collective ownership, leadership roles, and fair economic opportunities.
Integrating the entire value chain from raw material procurement to marketing under a single, community-run enterprise.
Improving livelihoods by ensuring better wages, regular workdays, and dignified working conditions for all artisans.
Enhancing product quality and innovation through technology upgrades, design development, and skill enhancement.
Establishing Common Facility Centres (CFCs) to support efficient production and create higher-value products.
Building strong market linkages through both B2B and B2C channels, expanding access beyond local buyers.
Creating a scalable and replicable model of rural economic transformation that can inspire other clusters across India.
❖ Empower rural women as equal stakeholders in enterprise leadership.
❖ Build a sustainable, producer-owned ecosystem for jacket manufacturing.
❖ Ensure dignified livelihoods through fair wages and consistent work.
❖ Enhance product quality and design through modern tools and training.
❖ Establish strong market linkages to position Badarwas jackets nationally.
❖ Promote innovation and value addition across the production chain.
❖ Reduce dependency on middlemen by integrating all key operations.
❖ Strengthen artisan identity and brand visibility in mainstream markets.
❖ Foster a culture of collective growth, ownership, and accountability.
❖ Create a replicable model of rural enterprise for other craft clusters.
Mrs. Radha Kushwah,
+91 6265343797
Mrs. Seema Ojha,
+91 7909732348
At Badarwas Jackets Producers Company Limited (BJPCL), we specialize in the design and production of high-quality sleeveless jackets commonly known as Modi Jackets crafted by skilled rural artisans from Madhya Pradesh
Our pottery artisans work with the clay, using it as their medium to create masterpieces. With each turn of the wheel and stroke of the brush, they produce the tales of their heritage, connecting you to the legacy of the region they belong to.
The company manages following services for its Shareholder & clusters artisans
The Badarwas Jackets Producers Company Ltd. has been promoted as part of the NRLM Cluster development Project of the Ministry of Rural Development. Madhya Pradesh State Rural Livelihoods Mission (MPSRLM) and Entrepreneurship Development Institute (EDII) of India are support organisations which have been instrumental in promoting BJPCL. EDII is functioning as a technical support agency (TSA) > Key role includes hands-on training to the artisans in the areas of new design/product development and business management. It is also assisting artisans and the BJPCL in marketing cluster products. Infusion of latest technology and market linkages is another area where EDII is supporting this collective to become competitive and self-sustainable.
This collaborative effort by the above organisations is an attempt to collectivise Women SHG members of Badarwas Jacket Cluster to build their capabilities leveraging traditional skills & knowledge, Thus ensuring sustainable livelihoods and a brighter future for shareholders and their families
Badarwas Jackets Producers Company Ltd.
